We take a look at how the social sciences can boost conservation efforts with guest Diogo Verissimo, one of the top researchers focused on adapting marketing principles for conservation. A Fellow with the University of Oxford and the Institute for Conservation Research at the San Diego Zoo, he designs and evaluates programs that aim to change human behavior to combat issues like the illegal wildlife trade.

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Dr. Thomas Lovejoy coined the term “biological diversity” in 1980 and his work since has helped establish the preservation of global biodiversity as one of the most important conservation issues of our time. We discuss this and some of the most important environmental issues we currently face and why he believes the next decade will be the last decade of real opportunity to address those issues: 

“We really...need to think about managing the entire planet as a combined physical and biological system,” he says.

Dr. Lovejoy is a conservation biologist, a Senior Fellow at the United Nations Foundation, and director of the Center for Biodiversity and Sustainability at George Mason University. In the late 1970s, he helped launch one of the longest-running landscape experiments in the Brazilian Amazon to examine the consequences of fragmentation on the integrity of tropical forests and the biodiversity they harbor.

If you enjoy this podcast, please visit www.patreon.com/mongabay to pledge any amount to keep it growing. Mongabay is a nonproft media outlet, and all support helps. Thank you!

And please invite your friends to subscribe via Android, Apple Podcasts, Google Play, Stitcher, TuneIn, or listen via Spotify.